The next stage of creating an outreach campaign is to create a sequence of email messages.

Creating an Email Template

To create a template for the initial outreach message:

1. Go to the 'Email Campaigns' page.
2. Navigate to the 'Email Templates' tab.
3. Click the 'New Template' button.

1. Enter the template name, the email subject line, and the sender's name (this can be an employee's name, the company name, or a fictional character).

1. Enter the body of the message.

1. Click the 'Save Template' button.

Templates can be created using plain text or in HTML format for greater message customization.

To customize the message, you can use the following variables:

• {{author}} - name
• {{email}} - email
• {{platform}} - social network
• {{followers}} - number of followers
• {{medianViews}} - median views